Dear MoveOn member,

 Dear MoveOn member,

No Labels—the dark-money, billionaire-backed group with ties to Harlan Crow, who funded Clarence Thomas's luxury lifestyle and is a major MAGA donor, and Rupert Murdoch, the founder of Fox News—is now courting Nikki Haley for its third-party ticket.^1,2,3 Yes, the same Nikki Haley who's currently running in the GOP primary.

While No Labels claims to be forming a "unity ticket," the truth is that Haley is an anti-abortion extremist who, if elected, would advance abortion bans opposed by the majority of voters.⁴ This latest move shows just how dangerous—and desperate—No Labels has become.

MoveOn has been working for more than a year to expose this group's dangerous, deceptive, and anti-democratic third-party presidential campaign, which threatens to reinstall Donald Trump in the White House.

And we have no plans to stop holding them accountable, including after No Labels took the outrageous step of calling on the Justice Department to investigate MoveOn for criminal harassment, extortion, and "unlawful conspiracy" under RICO—the law often used to prosecute organized crime!

But MoveOn won't be silenced. Instead, we are doubling down.

Thanks to MoveOn members' support, we were able to poll-test several messages to help voters understand the truth about No Labels.

And we found a message that is highly effective in defeating a potential No Labels ticket, persuading 27% more Democratic voters who hear it to oppose No Labels over the control group. In presidential elections, where a margin of just a fraction of 1% in key swing states can decide the outcome, a 27% swing is HUGE!

We can't give you specifics of our message, because we know No Labels is reading our emails, and we don't want to tell them what we're doing in advance. But we need your help to get this message out there—and to make a big splash in the media and with voters—the moment No Labels announces its presidential ticket.

If we wait too long to execute our plan, we'll miss our most critical moment to respond. That's why we're asking for your help today:

Will you chip in $9 to help MoveOn develop and execute our plan to respond to No Labels the moment the dark-money organization announces its 2024 presidential ticket?

We know that with MoveOn member support, we can make a big difference. Our efforts to expose No Labels as a third-party spoiler campaign are working.

Recently, West Virginia Senator Joe Manchin announced that he "will not be a deal breaker or a spoiler" in the 2024 election by running as a candidate under the banner of No Labels.⁵ And now, The New Republic reports that "No Labels' effort to mount a third-party bid is suddenly in serious trouble."⁶

Nikki Haley has also announced multiple times that she is not interested in No Labels, but, as we have seen, they continue trying to recruit her. The fact remains that No Labels continues trying to recruit top-tier candidates and that any candidate No Labels announces will be a serious threat to our democracy. Despite the group's facing "dwindling options" for its ticket, today's news shows that the group is still trying to recruit a candidate for its third-party spoiler effort.⁷ We cannot rest, and their effort must be taken very seriously, or else Trump will be back in the White House.⁸

That's why we still need your help to fund a big campaign to expose No Labels with voters and in the media and have it ready to go the moment No Labels announces its presidential ticket.

Will you chip in $9 to help MoveOn fight back against the No Labels ticket with MoveOn's highly effective, poll-tested messaging?

MoveOn can't rely on billionaire funders as No Labels does. But when millions of MoveOn members chip in $5, $10, or $27 at a time, we can go head-to-head with billionaire-backed efforts—and we can win.

This is a critical moment. Because while we're working to expose No Labels, we're of course keeping our eye on the prize and are laser focused on defeating Trump and thwarting his plans to end abortion rights in all 50 states through a national abortion ban, irreparably harm our democracy, and "drill, baby, drill" our way to runaway climate change.^9,10,11

Will you pitch in $9 right now? MoveOn must be prepared to fight No Labels while we engage and mobilize millions of Americans to defeat Donald Trump this November.

Let's be clear: There is no path to victory for a No Labels candidate. But if we do not expose No Labels' efforts and respond swiftly at every turn with highly effective messaging like the poll-tested one we developed, their machinations could still very well throw the election to Trump.

That's why MoveOn is doing everything we can to stop No Labels. It's why we can't let up now. And it's why we're preparing for the next stage of this fight.

Thanks for all you do.

–Mohammad, Erica, Alexis, Mona, and the rest of the team

Sources:

1. "No Labels director says Nikki Haley 'somebody we'd definitely be interested in,'" The Hill, February 25, 2024
https://act.moveon.org/go/187760?t=5&akid=376424%2E38938583%2E2iOHX7

2. "No Labels Took More Than $100,000 From Clarence Thomas Buddy Harlan Crow," The New Republic, April 19, 2023
https://act.moveon.org/go/179467?t=7&akid=376424%2E38938583%2E2iOHX7

3. "Follow the money behind No Labels," DemLabs Blog, June 30, 2023
https://act.moveon.org/go/187761?t=9&akid=376424%2E38938583%2E2iOHX7

4. "Nikki Haley Says She Would Have Signed Six-Week Abortion Ban as Governor," The New York Times, November 17, 2023
https://act.moveon.org/go/187762?t=11&akid=376424%2E38938583%2E2iOHX7

5. "Manchin Says He Won't Run for President, Ending Talk of Independent Bid," The New York Times, February 16, 2024
https://act.moveon.org/go/187672?t=13&akid=376424%2E38938583%2E2iOHX7

6. "How No Labels' Spoiler Bid Suddenly Entered Full Meltdown Mode," The New Republic, February 23, 2024
https://act.moveon.org/go/187759?t=15&akid=376424%2E38938583%2E2iOHX7

7. "No Labels faces dwindling options," The Hill, February 20, 2024
https://act.moveon.org/go/187673?t=17&akid=376424%2E38938583%2E2iOHX7

8. "A No Labels unity ticket could be catastrophic for American democracy," The Hill, February 21, 2024
https://act.moveon.org/go/187679?t=19&akid=376424%2E38938583%2E2iOHX7

9. "Trump Privately Expresses Support for a 16-Week Abortion Ban," The New York Times, February 19, 2024
https://act.moveon.org/go/187664?t=21&akid=376424%2E38938583%2E2iOHX7

10. "Trump Says He'll Be a Dictator on 'Day One,'" The Atlantic, December 6, 2023
https://act.moveon.org/go/187675?t=23&akid=376424%2E38938583%2E2iOHX7

11. "'Drill, baby, drill' and other nonsensical Trump claims about inflation," The Washington Post, February 16, 2024
https://act.moveon.org/go/187676?t=25&akid=376424%2E38938583%2E2iOHX7

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